Making the most of your brands online presence
Updated: Oct 1, 2020
Social media is vital for businesses nowadays. It was pre-Covid, but even more so now our physical interactions are somewhat limited. Your audience is online now more than ever, and you should be too. However, you should do social media well, or you might as well not bother.
Here are my top tips for making the most out of your brand’s online presence.
Identify where you’re best placed
Rather than trying to straddle five different social media platforms, posing for the ‘Gram and breaking your neck learning TikTok dances, assess where your demographic hangs out and put your efforts there.
If you’re going to be creating a virtual shop front for your brand then as I’ve said before, let’s do it well. Canva and Lightroom are two of my must-have apps for creating content that’s going to stop people scrolling, and I always advocate making the most of some good light and a bit of spare time in your day by setting up some ‘behind the scenes’ shots for when you might not have anything planned to post.
Fail to prepare, prepare to fail – I like to utilise the slower pace of my Sundays by drafting and scheduling content for myself and my clients. Block out a couple of hours during your week to at least get some ideas together for your profiles that align with your overall marketing strategy.
Work smarter not harder on platforms like Instagram. I understand the juggle struggle that many small business owners go through so by spending targeted time on social media rather than mindlessly scrolling you are pleasing the algorithm, boosting your engagement score and curating your community too!
Posting with Intention
As I’ve mentioned, posting without any real messaging or call to action on your social media platforms is a waste of your time. Make sure that all of your content is aligned with your KPI’s.